Imagine that you are attending an important occasion for your company. You have just received a new lime-green tie as a present from a friend. Arriving at the party you discover that the power tie this year is yellow and everyone else, being conformists in their climb to the top, is wearing yellow ties. You stand out in this context because you are different from everyone around you. This is an example of a(n) ____ stimulus.
a. abstract
b. concrete
c. pleasant
d. surprise
e. color-separation
Question 2
The utility approach to ethical reasoning holds that the correct course of action is the one that promotes:
a. The least negative reaction.
b. The greatest good for the greatest number.
c. The most benefit to the firm that commissioned the marketing research.
d. The most favorable publicity.
e. The most practical solution.
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