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Author Question: Jenny was watching television when the broadcast was interrupted for a commercial for a Toyota Echo. ... (Read 224 times)

tnt_battle

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on: Jun 28, 2018
Jenny was watching television when the broadcast was interrupted for a commercial for a Toyota Echo. We can only say for sure that Jenny ____ the ad.
 a. comprehended
  b. was exposed to
  c. paid attention to
  d. was motivated by
  e. was involved in

Question 2

The marketing manager at Widgets R Us became aware that a leading competitor was conducting an extensive
  customer survey. Somewhat alarmed, this manager directed the marketing staff to construct and administer a
  customer survey immediately. What phase of the Marketing Research Process has this manager likely skipped?
 a. Data Collection
  b. Research Configuration
  c. Information Reporting
  d. Problem Definition
  e. Data Analysis


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jasonq

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Reply #1 on: Jun 28, 2018
Answer to Question 1

B

Answer to Question 2

d


tnt_battle

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Reply #2 on: Jun 28, 2018
Thank you :)


jasonq

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Reply #3 on: Jun 28, 2018
Happy to help you


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