Author Question: Consumers can be segmented based on the amount of attention they give various marketing stimuli. ... (Read 94 times)

Pea0909berry · **on:** Jun 28, 2018

Consumers can be segmented based on the amount of attention they give various marketing stimuli.

Indicate whether the statement is true or false

Question 2

What type of data was collected for another purpose, but can be used to address a current problem?
a. Primary data
b. Tangential data
c. Secondary data
d. Auxiliary data
e. Random data