Author Question: Len loved his subcompact car, but as a partner in a major law firm he was expected to drive an ... (Read 44 times)

Zulu123 · **on:** Jun 28, 2018

Len loved his subcompact car, but as a partner in a major law firm he was expected to drive an expensive luxury automobile. This product contained a high degree of ____ for him.
a. uncertainty risk
b. social risk
c. financial risk
d. physical risk
e. performance risk

Question 2

Which of the following is NOT a common activity of a marketing research department?
a. Determining the most efficient production sequences for a plant.
b. Identifying the most effective type of ad from several alternatives.
c. Assessing the impact(s) of changes in the marketing mix for a good marketing promotion.
d. Establishing sales territory quotas.
e. Both C and D are uncommon activities of the marketing research department.