Author Question: All of the following can increase perceived risk except when a. there is little information about ... (Read 68 times)

scienceeasy · **on:** Jun 28, 2018

All of the following can increase perceived risk except when
a. there is little information about the product or service.
b. the product or service is new.
c. the product has a high price.
d. the product is technologically complex.
e. there are no substantial quality differences between brands.

Question 2

Which of the following types of organizations do NOT conduct marketing research?
a. Producers of products and services
b. Non-profit organizations
c. Advertising agencies
d. Marketing research companies
e. All of the above conduct marketing research.