Eying the popularity of sports trading cards, companies introduced other types of trading cards, creating a new type of entertainment. This is best thought of as an example of
a. creating beliefs.
b. distracting motivation.
c. creating affect.
d. increasing cognitions.
e. creating new needs.
Question 2
An advantage that marketing researchers who work for producers possess after working so closely with marketing
intelligence is they often know more about ___________ than anyone else in the company.
a. Customers
b. The industry
c. Competitors
d. All of the above
e. Both A and C.