Author Question: Movie Tavern faces growing competition from big industry players, so they try to have an appeal that ... (Read 37 times)

jenna1 · **on:** Jun 28, 2018

Movie Tavern faces growing competition from big industry players, so they try to have an appeal that saves consumers' time by integrating a meal with dinner.

Indicate whether the statement is true or false

Question 2

Marketing managers must study consumers in order to determine which media vehicles to use for advertising. Which of the following is NOT a media vehicle?
a. television commercials
b. ads in magazines
c. billboards by the side of the road
d. signs on city buses
e. All of these choices are examples of media vehicles.