Author Question: To recognize and guard against misleading advertising, it is most important to a. understand the ... (Read 21 times)

wrbasek0 · **on:** Jun 28, 2018

To recognize and guard against misleading advertising, it is most important to
a. understand the acquisition process.
b. understand how consumers comprehend and categorize information.
c. target the market.
d. understand high-involvement consumer choice and judgment processes.
e. alter the memory formation process.

Question 2

The Federal Trade Commission protects consumers from deceptive advertising by studying how consumers perceive and comprehend marketing communications. The FTC seeks:
a. more transparent disclosure of what consumer information is being collected and how it will be used.
b. to eliminate cusswords on radio stations including XM.
c. an advocacy group understanding consumer behavior to protest unfair marketing.
d. reference group members to study online newspapers impact of offline subscriptions.
e. a way to monitor e-commerce.