Antacid marketers find their best sales period is during the Christmas holiday season, when consumers do just a little too much indulging. This is an example of
a. seasonal sales promotions.
b. seasonal variations in consumption.
c. cycles in the disposition process.
d. the dynamic process of consumer behavior.
e. the unusually large effect of mass-consumer purchasing on the digestive process.
Question 2
E-commerce, high-end vending machines, and mobile commerce are all examples of
a. symbolic consumption.
b. new technology that changes the types of products that consumers will order.
c. changes in information technology affecting where we can acquire goods.
d. new technology that primarily affects the disposal of products.
e. examples of personal selling.
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