Author Question: The prepurchase stage consists of all of the following activities except: A) the approach. B) ... (Read 28 times)

tuffie · **on:** Jun 28, 2018

The prepurchase stage consists of all of the following activities except:
A) the approach.
B) problem awareness.
C) information search.
D) stimulus.
E) evaluation of alternatives.

Question 2

Bill, a sales representative at a home appliance store, is trying to convince a customer to purchase a particular refrigerator. The customer is confused with so many options available and cannot decide which one to buy. Following traditional selling methods, which of the following should Bill do?
A) He should allow the customer to go home and think over the available options.
B) He should offer the customer his contact number so that he or she can discuss the options later.
C) He should close the sale as quickly as possible, using whatever means possible.
D) He should ask the customer to list his or her requirements first instead of making a hasty decision.
E) He should sit down and discuss the customer's personal life over a cup of coffee.