Author Question: After developing strategies and plans, Alice, a salesperson, was asked to analyze her customers' ... (Read 63 times)

burchfield96 · **on:** Jun 28, 2018

After developing strategies and plans, Alice, a salesperson, was asked to analyze her customers' past behaviors, any opportunities to sell complementary products, and the makeups of various customer groups in order to identify areas of opportunity and high interest to customers. In this scenario, which of the following should Alice adopt to perform this task?
A) Deal analytics
B) ABC analysis
C) Portfolio analysis
D) Two-factor analysis
E) Big data analytics

Question 2

Natalie is a college graduate who is seeking a job in business-to-business marketing. She would prefer to interact with her customers on an individual basis rather than directing her communications to mass markets. In this context, Natalie should look for a job in _____.
A) advertising
B) electronic marketing
C) direct marketing
D) personal selling
E) management