Author Question: Why is relationship development in business markets riskier and more involving than relationship ... (Read 59 times)

fahad · **on:** Jun 28, 2018

Why is relationship development in business markets riskier and more involving than relationship development in consumer markets?
A) There is less of an opportunity to develop profitable business relationships than individual consumer relationships.
B) Business customers do not move through the same sequence of stages in relationship development as consumers do.
C) Customers are less likely to switch brands, and businesses are likely to be price-sensitive.
D) Business buyers typically have fewer options to choose from, and financial risks are higher.
E) Business buyers have too many options, whereas consumers only have a few.

Question 2

Which of the following is the most important dimension of customer service?
A) Communication
B) Critical encounters
C) Resilience
D) Service motivation
E) Anticipation