Meghan recently took her parents to a gourmet restaurant for their 25th wedding anniversary. The evening was exceptional, with everyone receiving the utmost in terms of quality and value. However, when reflecting on the experience the next day, Meghan decided that she was not fully satisfied. Why might this happen?
A) Because satisfaction has nothing to do with quality or value.
B) Because satisfaction occurs over time, whereas perceptions about quality and value occur immediately.
C) Because dissatisfaction is based on an entirely different set of factors than satisfaction.
D) Because satisfaction can be based on factors that have nothing to do with quality or value.
E) Because perceived quality usually goes down in a group setting.
Question 2
In markets where it's hard to differentiate the core products, more and more companies are turning to _____ as a strategy to acquire and maintain customers.
A) collaborative involvement
B) service motivation
C) resilience
D) service quality
E) reliability
Beautiful Wedding
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