Author Question: With respect to competitive advantages, many see __________ as the most important asset that an ... (Read 38 times)

storky111 · **on:** Jun 28, 2018

With respect to competitive advantages, many see __________ as the most important asset that an organization can possess, as it stems from the value generated by the trust, commitment, cooperation, and interdependence among relationship partners.
A) partnership capital
B) integrity
C) relationship capital
D) relational collaboration
E) professionalism

Question 2

Long-term relationships are formed between a buyer and a salesperson when:
A) various employees from a selling organization interact with the buyer.
B) the salesperson provides free samples to the buyer during sales calls.
C) the salesperson gets other employees to handle customer complaints in a timely manner.
D) the salesperson gains a purchase commitment from the buyer.
E) multiple buyer-seller interactions occur in which the seller wins the trust of the buyer.