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Author Question: Describe the basic differences between organic and mechanistic approaches to service recovery, ... (Read 115 times)

Tazate

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Describe the basic differences between organic and mechanistic approaches to service recovery, including the steps involved in the management program.

Question 2

Identifying specific marketing activities, determining the time required to complete each activity, and organizing marketing activities into the proper sequence are examples of the steps involved in creating a(n):
 A) marketing plan.
  B) control framework.
  C) strategic activities list.
  D) strategic calendar.
  E) implementation timetable.



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adammoses97

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Answer to Question 1









Mechanistic processes: Formalized step-by-step processes that are developed to facilitate the firm's failure analysis and service recovery efforts.

Organic processes: Informal sets of values and beliefs that comprise the firm's service recovery culture.





Step 1. Develop a positive internal recovery culture.

Step 2. Identify service failure.

Step 3. Indentify the root cause

Step 4. Select recovery strategy.

Step 5. Implement recovery strategy.

Bonus: Step 6. Track, monitor, and evaluate effectiveness.

OR

Provide feedback to employees.



Answer to Question 2

E




Tazate

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it


Laurenleakan

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Reply 3 on: Yesterday
Wow, this really help

 

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