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Author Question: ____ is an attitude formed by a long-term, overall evaluation of a firm's performance. A) Customer ... (Read 35 times)

Lisaclaire

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on: Jun 28, 2018
____ is an attitude formed by a long-term, overall evaluation of a firm's performance.
 A) Customer satisfaction
  B) Negative disconfirmation
  C) Positive disconfirmation
  D) Service quality
  E) Customer retention

Question 2

A major disadvantage of family branding is that the poor performance of one product could tarnish the brand image of the other products in the line.
 
 Indicate whether the statement is true or false


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Li Jun

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Reply #1 on: Jun 28, 2018
Answer to Question 1

D

Answer to Question 2

True


Lisaclaire

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Reply 2 on: Jun 28, 2018
Thanks for the timely response, appreciate it

lcapri7

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Reply 3 on: Yesterday
Excellent

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