Author Question: Kimberly-Clark has seen one of its product lines decline over the years. The company decides the ... (Read 70 times)

Davideckstein7 · **on:** Jun 28, 2018

Kimberly-Clark has seen one of its product lines decline over the years. The company decides the product is taking up too much resources, and it would be better to withdraw all marketing support for the product. This strategy is known as
A) repositioning
B) product pullout
C) marketing discontinuation
D) harvesting
E) divesting

Question 2

During a group sales dialogue, salespeople should:
A) ensure the decision maker has heard a question and understands it before answering it.
B) answer questions as concisely as possible to move on with the presentation.
C) answer questions only at the end of the presentation.
D) speak primarily to the person identified as the decision maker.
E) use introductory remarks that recognize the individual interests of those present.