Author Question: A characteristic or quality of a product is referred to as a(n) _____. A) anecdote B) testimonial ... (Read 121 times)

torybrooks

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A characteristic or quality of a product is referred to as a(n) _____.
 A) anecdote
  B) testimonial
  C) benefit
  D) feature
  E) sales aid

Question 2

When using strategy maps, shareholder value can be created via:
 A) long-term revenues.
  B) short-term productivity.
  C) product differentiation.
  D) All of the answer choices.
  E) Both long-term revenues and short-term productivity.



kaykay69

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Answer to Question 1

D

Answer to Question 2

E



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