Author Question: According to one group of consultants, on average, ____ of customers who defect to competitors say ... (Read 204 times)

Evvie72 · **on:** Jun 28, 2018

According to one group of consultants, on average, ____ of customers who defect to competitors say they were satisfied or very satisfied with their former providers.
A) 5 to 25
B) 15 to 35
C) 25 to 45
D) 45 to 65
E) 65 to 85

Question 2

If you purchase a notebook computer from Dell, you will note several brand insignias on the outside, such as Dell, Intel, and Microsoft Windows. What type of branding strategy does this example represent?
A) co-branding
B) brand licensing
C) co-marketing
D) brand affinity
E) brand collaboration