Author Question: Describe the way managers from different functions need to change their thinking because of the ... (Read 87 times)

meagbuch · **on:** Jun 28, 2018

Describe the way managers from different functions need to change their thinking because of the consumer inseparability model.

Question 2

Personal selling is the most precise form of communication because it assures companies that they are in direct contact with an excellent prospect.

Indicate whether the statement is true or false

EAN94 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Marketing managers can apply the marketing toolkit to improve the operational efficiency of the firm by creating expert performers. Operations' managers need to include consumers in their planning. Starting from a more prescriptive point of view, it is important to be able to define an appropriate consumer script, given the nature of the service operations. Human capital management systems need to be constructed to ensure that the service providers know and execute the correct script, which ensures that they are operationally efficient.

Answer to Question 2

True