Strategies developed to minimize this principle of waiting have ...

[penguins]

Strategies developed to minimize this principle of waiting have led to increased profit opportunities for the firm.
 A) Preprocess waits feel longer than in-process waits.
  B) Unoccupied waits feel longer than occupied waits.
  C) Unfair waits seem longer than equitable waits.
  D) Anxiety makes the wait seem longer.
  E) Uncertain waits feel longer than known, finite waits.

Question 2

Explain why distribution and supply chain management are critical to achieving a sustainable competitive advantage and true differentiation in the marketplace.

[jliusyl]

Answer to Question 1

B

Answer to Question 2

Distribution and supply chain relationships are among the most important strategic decisions for many marketers. Distribution and supply chain management have remained essentially invisible to customers because the process occurs behind the scenes. Customers rarely appreciate how manufacturers connect to their supply lines, how goods move from manufacturers to retailers, or how the retailers' shelves become filled. Customers take this and other supply chain issues for granted and only notice when supply lines are interrupted. Although the nature of today's economy has forced customers to notice and appreciate distribution to a much greater extent, most remain naive about distribution activities and the complex nature of supply chain relationships.


The picture of distribution is drastically different from the firm's perspective. These concerns now rank at the top of the list for achieving a sustainable advantage and true differentiation in the marketplace. Prices can be copied easily, even if only for the short term. Products can become obsolete almost overnight. Good promotion and advertising in September can easily be pass when the prime selling season in November and December comes around. The lesson is clear: Distribution is vital to the success and survival of every firm.

[penguins]

Excellent

[essyface1]

TYSM