Author Question: Jim is a newly appointed salesperson for SpickandSpan vacuum cleaners. It is his first day on the ... (Read 89 times)

Charlie · **on:** Jun 28, 2018

Jim is a newly appointed salesperson for SpickandSpan vacuum cleaners. It is his first day on the job, and he is meeting his first prospective buyer. Which of the following would be the best way for Jim to start the sales dialogue?
A) Jim should talk about the price of his product.
B) Jim should introduce himself and his company.
C) Jim should talk about the features and benefits of his product.
D) Jim should talk about the strengths and weaknesses of SpickandSpan's competitors.
E) Jim should demonstrate his product and help the prospect understand how the product meets his or her needs.

Question 2

For customers with a transactional focus, business marketers should discontinue the use of expensive customer databases and set revenue targets and profit goals.

Indicate whether the statement is true or false