Author Question: All of the following are key tasks in managing consumer performance except: A) audit your consumer ... (Read 119 times)

tfester · **on:** Jun 28, 2018

All of the following are key tasks in managing consumer performance except:
A) audit your consumer performance expertise.
B) increase the share of expert consumers.
C) create systems to cope with novices and experts.
D) manage script changes carefully.
E) deviate from the script whenever necessary.

Question 2

A price reduction offered to channel intermediaries for purchasing specified quantities of a product at a single time is called a:
A) merchandise credit.
B) buying allowance.
C) selling incentive.
D) push money allowance.
E) cooperative incentive.