Author Question: Scripts are extremely useful to individuals, because individuals have a deep-set need for: A) ... (Read 123 times)

arivle123 · **on:** Jun 28, 2018

Scripts are extremely useful to individuals, because individuals have a deep-set need for:
A) performance.
B) control and predictability.
C) attribution.
D) satisfaction.
E) self service.

Question 2

Which of the following statements best represents the universal goal of all sales promotion activities?
A) To increase sales volume in the long term.
B) To stimulate customer interest and attention.
C) To induce product trial and purchase.
D) To enhance the image of the firm.
E) To gain the attention of members of the supply chain.