All of the following are true regarding technology except:
A) technology imposes tighter scripts on consumers.
B) machines programmed with if-then branches to provide variations in the script are often regarded as tedious and boring by customers.
C) machines can be empowered.
D) the introduction of information technology to enhance service operations has produced mixed results.
E) none of these are exceptions.
Question 2
In today's economy, personal selling has evolved to take on elements of customer service and marketing research. Why is this the case?
A) It is less expensive to deliver service and conduct research with the sales staff.
B) It is more time efficient because salespeople are already interacting with customers.
C) Personal selling focuses more on developing customer relationships than on generating transactions.
D) It allows salespeople to earn higher commissions for doing more work.
E) Personal selling has become the most important element of the promotional mix.
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