Author Question: Natalie's customers are small business owners who are just starting out and are usually interested ... (Read 63 times)

cherise1989 · **on:** Jun 28, 2018

Natalie's customers are small business owners who are just starting out and are usually interested in products that help their companies save money. According to the purchase decision process, these prospects are driven primarily by:
A) abstract buying motives.
B) rational buying motives.
C) emotional buying motives.
D) the benefits provided by the product.
E) a combination of rational and emotional buying motives.

Question 2

Good implementers struggle and wrestle with their markets and businesses until they can simply and powerfully express the back of the envelope ratios necessary to run the business, regardless of formal control system inadequacies.

Indicate whether the statement is true or false