Author Question: A side benefit of expert consumers is: A) they can recognize good service and praise employees. B) ... (Read 763 times)

arivle123 · **on:** Jun 28, 2018

A side benefit of expert consumers is:
A) they can recognize good service and praise employees.
B) they understand the complexity of the system and can be more tolerant of failure.
C) they know how to make good buying choices.
D) they can recognize good service and praise employees, and they understand the complexity of the system and can be more tolerant of failure.
E) they can recognize good service and praise employees, and they know how to make good buying choices.

Question 2

Overall, what is the major disadvantage associated with the use of public relations and publicity?
A) It is normally very expensive.
B) The amount of negative publicity always outweighs the good.
C) Few, if any, customers pay attention to public relations messages.
D) Most people find it to be less credible than advertising.
E) The firm has limited control over how the message will be delivered or interpreted.