Author Question: Nessa is a salesperson who has customers that speak different languages and come from different ... (Read 194 times)

123654777 · **on:** Jun 28, 2018

Nessa is a salesperson who has customers that speak different languages and come from different cultures. She finds it difficult to get her customers to trust her because of their ethnic and cultural differences. The best way for Nessa to facilitate trust-building with her customers is:
A) by creating a script to guide the sales dialogue.
B) by sending them a written proposal that demonstrates high standards for excellence in format.
C) by using canned presentations to interact with all her customers.
D) by presenting a timetable to her customers that details a schedule of key implementation events.
E) by making use of a flexible sales dialogue template to guide the sales dialogue.

Question 2

R&D, manufacturing, technical service, and other business functions play fundamental roles in the development and implementation of business marketing strategy.

Indicate whether the statement is true or false