Andy is a salesperson. His customers are geographically distributed and speak different languages. They have different needs and different ways of interacting with him, such as through phone calls, e-mails, and on social media. Andy would benefit the most from utilizing:
A) a canned sales presentation format to reach them.
B) a written proposal format to reach them.
C) a memorized sales presentation to reach them.
D) an organized sales dialogue to reach them.
E) a boilerplate presentation to reach them.
Question 2
Expense-to-sales ratios provide one measure of the efficiency of marketing operations.
Indicate whether the statement is true or false
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