Author Question: An executive summary should: A) make it as easy as possible for a buyer to make a positive purchase ... (Read 48 times)

stock · **on:** Jun 28, 2018

An executive summary should:
A) make it as easy as possible for a buyer to make a positive purchase decision.
B) spell out a customer's problems, the nature of the proposed solution, and the resulting benefits to the customer.
C) offer a succinct overview and background of a firm, but emphasize only the company's capabilities.
D) emphasize the benefits resulting from the solution and not the product or service being sold.
E) present a sales agreement for a buyer to sign off on and complete.

Question 2

PCU opportunity is the PCU's total potential for all sellers, whereas sales organization strength includes the firm's competitive advantages or distinctive competencies within the PCU.

Indicate whether the statement is true or false