Discuss the design considerations of the servicescape for remote, ...

[kshipps]

Discuss the design considerations of the servicescape for remote, self-service, and interpersonal services.

Question 2

Why would a firm offer a wide variety of products in its product portfolio?
 A) To attract a wide range of customers and market segments.
  B) To capitalize on the firm's reputation.
  C) To diversify its risk.
  D) To maximize differentiation across its product lines.
  E) To create synergies in the marketing department.

[fwbard]

Answer to Question 1

Remote services see little direct customer contact. Hence, facilities should be designed to facilitate employee's efforts. In contrast, self-service facilities should be designed to attract customers and enhance satisfaction. Interpersonal services should be developed with the needs of both parties in mind and should facilitate the social interaction between and among customers and employees.

Answer to Question 2

C

[kshipps]

Thank you

[fwbard]

No problemo