Author Question: Discuss the concept of visual pathway.[br][br][b][color=red]Question 2[/color][/b][br][br]After ... (Read 67 times)

jenna1 · **on:** Jun 28, 2018

Discuss the concept of visual pathway.

Question 2

After enrolling in the MBA program at Minor State University, Sheri began having second thoughts. Although MSU seemed to be a good choice based on location, reputation, and price, Sheri was not convinced she had made the right choice. Sheri is suffering from:
A) too many opportunity costs.
B) dissatisfaction.
C) choice insufficiency.
D) cognitive dissonance.
E) poor product quality.

dawsa925 · **Reply #1 on:** Jun 28, 2018

Answer to Question 1

Visual pathways refer to the printed materials through which the professional image of the firm can be consistently transmitted, including firm brochures, letterhead, envelopes and business cards. Consumers respond to the visual images the professional provider has chosen to represent the firm, starting with the logo. Effective communication of the firm's logo helps the firm in establishing familiarity throughout the market region in which it operates. In addition to identifying the firm, other primary goals of logo development are to simplify and explain the purpose of the organization. In essence, logo development can be viewed as creating a form of hieroglyphic symbol that enables others to quickly identify the professional firm.

Answer to Question 2

D