Author Question: Differentiation approaches such as delivery, installation, customer training, consulting services, ... (Read 117 times)

Zoey63294 · **on:** Jun 28, 2018

Differentiation approaches such as delivery, installation, customer training, consulting services, and repair are forms of _____ differentiation.
A) product
B) personnel
C) image
D) service
E) satisfaction

Question 2

Firms possessing certain core competencies are more likely to create competitive advantages based on these competencies. However, before a competitive advantage can be translated into specific customer benefits, the firm's __________ must recognize that its competencies give it an advantage over the competition.
A) management
B) target markets
C) shareholders
D) employees
E) strategic partners