Author Question: A falling pitch during a message is associated with questions and can often be perceived as ... (Read 73 times)

jho37 · **on:** Jun 28, 2018

A falling pitch during a message is associated with questions and can often be perceived as reflecting uncertainty.

Indicate whether the statement is true or false

Question 2

Which method for determining advertising expenditures focuses on the communications effects of advertising, not on the sales effects?
A) affordable
B) percent-of-sales
C) match competitors
D) objective-task
E) arbitrary