In the presence of proper grammar, the receiver of a sales message dismisses the sender and the sender's organization as being unqualified to perform the role of an effective supplier and partner.
Indicate whether the statement is true or false
Question 2
____ provides the guidelines for company and advertising agency personnel on how the product is to be positioned in the marketplace.
A) The creative strategy statement
B) The objective-task concept
C) Product position
D) Controlled circulation
E) Advertising objectives
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Four Possibilities in Judging the Presence or Absence of a Stimulus