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Author Question: In the presence of proper grammar, the receiver of a sales message dismisses the sender and the ... (Read 110 times)

cnetterville

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on: Jun 28, 2018
In the presence of proper grammar, the receiver of a sales message dismisses the sender and the sender's organization as being unqualified to perform the role of an effective supplier and partner.
 
 Indicate whether the statement is true or false

Question 2

____ provides the guidelines for company and advertising agency personnel on how the product is to be positioned in the marketplace.
 A) The creative strategy statement
  B) The objective-task concept
  C) Product position
  D) Controlled circulation
  E) Advertising objectives


lcapri7

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  • Posts: 350
Reply #1 on: Jun 28, 2018
Answer to Question 1

False

Answer to Question 2

A


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