Author Question: The overall evaluation scores of a staple pin as per ease of application, strength, durability, ... (Read 147 times)

tfester · **on:** Jun 28, 2018

The overall evaluation scores of a staple pin as per ease of application, strength, durability, reliability, and shelf-life in storage are 85, 65, 78, 75, and 62, respectively. The importance of which of the following attributes is most likely to be deemphasized by a salesperson selling the staple pin?
A) Shelf-life in storage
B) Durability
C) Reliability
D) Ease of application
E) Strength

Question 2

Which of the following are useful to business marketers trying to gauge competitive responses to pricing?
A) Examining the cost structure and strategy of direct competitors.
B) Examination of annual reports and other public records.
C) Identifying which markets competitors deem as important.
D) All of the answer choices.
E) Both examining the cost structure and strategy of direct competitors and identifying which markets competitors deem as important.