Which of the following is a difference between situational needs and social needs?
A) Unlike social needs, situational needs are the need for acceptance from and association with others.
B) Unlike situational needs, social needs represent the need for a specific core task to be performed.
C) Unlike social needs, situational needs are a result of conditions related to the specific environment, time, and place.
D) Unlike social needs, situational needs represent the desire for personal development, information, and knowledge.
E) Unlike situational needs, social needs reflect the desire for feelings of assurance and risk reduction.
Question 2
If competitors are likely to continue to pursue price cutting, the best strategy for the defender is to:
A) allow the competitor to win where it is least damaging to profitability.
B) create barriers that make it more difficult for competitors to reach less price-sensitive customer segments.
C) center reactive price cuts on a particular geographic region.
D) all of the answer choices.
E) both allow the competitor to win where it is least damaging to profitability and create barriers that make it more difficult for competitors to reach less price-sensitive customer segments.
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