Author Question: A business buyer's purchase process ends with: A) performance feedback and evaluation. B) ... (Read 37 times)

K@ · **on:** Jun 28, 2018

A business buyer's purchase process ends with:
A) performance feedback and evaluation.
B) selection of an order routine.
C) determination of the characteristics of the item needed.
D) recognition of a problem or need.
E) acquisition and analysis of proposals.

Question 2

Examples of pricing objectives include:
A) channel relationships.
B) achieving a market-share goal.
C) achieving a target return on investment.
D) all of the answer choices.
E) both achieving a market-share goal and achieving a target return on investment.