In buying teams, users often serve as initiators and influencers.
Indicate whether the statement is true or false
Question 2
The degree of latitude that an industrial firm has in setting prices above those offered by competitors is dependent upon:
A) the firm's objectives.
B) the cost of producing the product.
C) the level of differentiation that the product enjoys in the perceptions of organizational buyers.
D) the size of the firm's promotional budget.
E) both the firm's objectives and the cost of producing the product.
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