The strategy of breaking up large, unfocused plants into smaller units buffered from one another so that each can be focused separately is referred to as:
A) the perfect-world model.
B) operations segmentation.
C) the plant-within-a-plant concept.
D) operations segregation.
E) management by focus.
Question 2
In the context of marketing planning, why is it vital that the marketing plan be capable of selling itself to top management?
A) Because top managers are responsible for executing the marketing plan.
B) Because top managers must ensure that the marketing program is successful.
C) Because top managers must be able to clearly communicate the strategy to external stakeholders.
D) Because top managers must decide whether the marketing plan is the best use for the organization's scarce resources.
E) Because top managers are compensated on how well the marketing strategy works.
Plants
Plants
Plants
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