The manner in which operational competitiveness is embraced by various service firms can be described by all the following stages except:
A) available for service.
B) marketing and operations.
C) journeyman.
D) distinctive competencies achieved.
E) world-class service delivery.
Question 2
Motorola continuously establishes performance standards and assesses actual performance by comparing it with these standards. Afterwards, Motorola often takes corrective action to reduce any discrepancies. This process is most likely outlined in the __________ section of Motorola's marketing plan.
A) evaluation and control
B) marketing strategy
C) marketing implementation
D) SWOT analysis
E) goals and objectives
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