« previous next »

Author Question: Discuss the special considerations about services during the postchoice stage of the consumer ... (Read 25 times)

justinmsk

  • Hero Member
  • *****
  • Posts: 524
on: Jun 28, 2018
Discuss the special considerations about services during the postchoice stage of the consumer decision process.

Question 2

With respect to developing a marketing plan, what does it mean for a marketing plan outline to be consistent?
 A) The outline should be sufficient to ensure that information is not omitted.
  B) The outline should have the ability to be modified to fit the situation.
  C) The outline should flow in a logical manner.
  D) The outline should have some connection to other functional area plans.
  E) The outline should be consistent across firms in the same industry.


TDubDCFL

  • Sr. Member
  • ****
  • Posts: 357
Reply #1 on: Jun 28, 2018
Answer to Question 1

 The postpurchase evaluation of services is a complex process.
 The evaluation process begins soon after the customer makes the choice of the service firm he or she will be using and continues throughout the consumption and postchoice stages.
 The evaluation is influenced by the unavoidable interaction of a substantial number of social, psychological, and situational variables.
 Service satisfaction relies not only on the technical quality of the service and the four elements of the servuction system-contact personnel, the servicescape, other customers, and internal organization systems-but also on the synchronization of these elements in the service production/consumption process.

Answer to Question 2

D


Related Topics

Need homework help now?

Ask unlimited questions for free

Ask a Question
« previous next »
 

Did you know?

The first successful kidney transplant was performed in 1954 and occurred in Boston. A kidney from an identical twin was transplanted into his dying brother's body and was not rejected because it did not appear foreign to his body.

Did you know?

Calcitonin is a naturally occurring hormone. In women who are at least 5 years beyond menopause, it slows bone loss and increases spinal bone density.

Did you know?

Every flu season is different, and even healthy people can get extremely sick from the flu, as well as spread it to others. The flu season can begin as early as October and last as late as May. Every person over six months of age should get an annual flu vaccine. The vaccine cannot cause you to get influenza, but in some seasons, may not be completely able to prevent you from acquiring influenza due to changes in causative viruses. The viruses in the flu shot are killed—there is no way they can give you the flu. Minor side effects include soreness, redness, or swelling where the shot was given. It is possible to develop a slight fever, and body aches, but these are simply signs that the body is responding to the vaccine and making itself ready to fight off the influenza virus should you come in contact with it.

Did you know?

For high blood pressure (hypertension), a new class of drug, called a vasopeptidase blocker (inhibitor), has been developed. It decreases blood pressure by simultaneously dilating the peripheral arteries and increasing the body's loss of salt.

Did you know?

If you could remove all of your skin, it would weigh up to 5 pounds.

wild discuss fish wild discuss fish
Language Access Services Language Access Services
Special Purpose Checks Special Purpose Checks
Transitions from One Stage to Another: Some Possible Triggering Situations of Experiences that may ... Transitions from One Stage to Another: Some Possible Triggering Situations of Experiences that may ...
Nursing Interventions According to Stage of Severity for Suicide Risk Nursing Interventions According to Stage of Severity for Suicide Risk
Pt.2 (special triangles) Pt.2 (special triangles)
Video: Polysaccharides

For a complete list of videos, visit our video library