Which of the following formulas correctly illustrates the expectancy confirmation theory?
A) Confirmation = Customer satisfaction Perceptions Expectations
B) Customer satisfaction = Perceptions Expectations
C) Customer satisfaction = Perceptions Expectations
D) Customer satisfaction = Perceptions + Expectations
E) Confirmation = Customer satisfaction Expectations
Question 2
Whether at the corporate, business-unit, or functional level, the planning process always begins with an in-depth:
A) statement of goals and objectives.
B) situation analysis.
C) strategy for achieving growth.
D) statement of the organization's competitive advantages.
E) assessment of the organization's resources.
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