__________ involves the analysis of economic, political, legal, technological, and cultural events and trends that may affect the future of the organization and its marketing efforts.
A) Competitive intelligence
B) Environmental scanning
C) Tactical planning
D) Marketing research
E) External analysis
Question 2
The focus of_________________ ___in the supply chain for business marketers is the flow of product through the supply chain, with timely information driving the entire process.
Fill in the blank(s) with correct word
