Author Question: What type of planning deals with specific markets or market segments and the development of ... (Read 111 times)

corkyiscool3328 · **on:** Jun 28, 2018

What type of planning deals with specific markets or market segments and the development of marketing programs that will fulfill the needs of customers in those markets?
A) market planning
B) strategic planning
C) local planning
D) lower-level planning
E) tactical planning

Question 2

_____ is the variable cost of moving products from origin to destination, including any terminal and accessory charges.
A) Speed of service
B) Transportation cost
C) Cost of service
D) Fixed cost
E) None of the answer choices.