Author Question: A business marketer that provides erratic delivery service to industrial distributors: A) increases ... (Read 114 times)

jazziefee · **on:** Jun 28, 2018

A business marketer that provides erratic delivery service to industrial distributors:
A) increases the distributor's inventory carrying costs.
B) creates stockouts at the distributor level.
C) damages channel relations.
D) all of the answer choices.
E) both increases the distributor's inventory carrying costs and damages channel relations.

Question 2

In regard to logistical service, the business marketer should:
A) provide the same level of logistical service to all customers.
B) adjust the level of logistical service for different segments based on requirements of the product type.
C) adjust the level of logistical service for different segments based on requirements of the customer.
D) all of the answer choices.
E) both adjust the level of logistical service for different segments based on requirements of the product type and adjust the level of logistical service for different segments based on requirements of the customer.