Author Question: Which of the following capabilities are particularly critical to the successful launch of hybrid ... (Read 66 times)

asd123 · **on:** Jun 28, 2018

Which of the following capabilities are particularly critical to the successful launch of hybrid service offerings:
A) Design-to-service capability.
B) an assessment of the impact of demand elasticity on price changes.
C) Production capacity evaluation.
D) Customer engagement in the design process.
E) the marketing of two or more services in a package for a special price.

Question 2

In the marketing of business services, items such as uniforms, logos, guarantees, written contracts, and color schemes are examples of:
A) determinant attributes.
B) the service concept.
C) the actual service offer.
D) physical evidence of the actual service.
E) the system used to create and deliver the service.