Author Question: The customer benefit concept refers to: A) a detailed listing of which services will be provided. ... (Read 72 times)

lracut11 · **on:** Jun 28, 2018

The customer benefit concept refers to:
A) a detailed listing of which services will be provided.
B) guidelines for the delivery of the service product.
C) the core benefit that the customer will derive from the service.
D) the general benefits the service company will provide to the customer.
E) none of the answer choices

Question 2

Development of the marketing mix is contingent upon the customer segment to be served. How do customer service segments differ from product market segments?
A) Service segments are often narrower than product segments.
B) Service segmentation focuses on what business buyers need versus on what they expect.
C) Service segments are often wider than product segments.
D) The demand patterns of each service segment are very similar.
E) none of the answer choices