Author Question: Buyers of business services often experience difficulty in evaluating service quality. Since it is ... (Read 56 times)

Bernana · **on:** Jun 28, 2018

Buyers of business services often experience difficulty in evaluating service quality. Since it is difficult to evaluate quality,
A) buyers tend to experience more perceived risk.
B) buyers rely on different prepurchase information sources to reduce risk.
C) symbology plays a more important role in the evaluation process.
D) all of the answer choices

Question 2

The interaction of the individual service provider with the customer may be the key element in the firm's entire marketing strategy. This is an explicit recognition of which characteristic unique to business services?
A) simultaneous production and consumption
B) lack of ownership
C) nonstandardized output
D) inability to stockpile
E) the dominance of intangible elements