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Author Question: Products that share a common platform but have different specific features and enhancements that are ... (Read 252 times)

Marty

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on: Jun 28, 2018
Products that share a common platform but have different specific features and enhancements that are required for different sets of consumers constitute:
 A) a product family.
  B) a product market.
  C) derivative products.
  D) a product consideration set.
  E) heavyweight products.

Question 2

Successful product innovators in the computer industry:
 A) emphasize real-time communication within new product development teams and across product teams.
  B) do not invest in any version of the future but, instead, use a variety of low-cost probes to create many options for the future.
  C) carefully manage the transition between current and future projects.
  D) all of the answer choices


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jojobee318

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Reply #1 on: Jun 28, 2018
Answer to Question 1

A

Answer to Question 2

D


Marty

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Reply 2 on: Jun 28, 2018
Gracias!

ashely1112

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Reply 3 on: Yesterday
Excellent

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